In his novel Tajemství všech tajemství (The Secret of All Secrets), Dan Brown sets the story in Prague. By doing so, he has given the Czech capital a unique opportunity to position itself as a new cultural destination on the global map of literary tourism. Much like Paris, Rome, or Florence, Prague can benefit from the interplay of literature, culture, and tourism found in Professor Langdon’s adventures. Brown’s novel may thus serve as an impetus to reshape the perception of the Czech capital and attract a new type of visitor.

Key takeaways:

• The novel Tajemství všech tajemství places key parts of its plot in Prague. As a result, the Czech capital is gaining exceptional global attention and joining the ranks of cities such as Paris, Florence, and Rome, which Brown’s previous novels helped popularize.
• Cultural tourism is an economic opportunity. Literary and film phenomena reshape the perception of destinations, enhance their prestige, and generate long-term revenue.
• Prague has already reached its capacity limits in tourism. Brown’s novel offers an opportunity to redirect demand and attract culturally oriented visitors with higher purchasing power.

Policy Paper – Martin Zeman

The analysis is in PDF under the link below.