Generation Z is entering the job market — and transforming it. Money is no longer the top priority, and job seekers aren’t swayed by traditional perks like meal vouchers. Today, wellbeing, continuous learning, flexibility, and sustainability lead the way. Young people are asking: “Does my work have meaning?” To stay competitive, companies and institutions must adapt to this new mindset. They need to offer digitalization, less bureaucracy, and, above all, genuine attention to their employees.

Key Takeaways:

• Generation Z is redefining what they expect from employers. A company’s reputation for sustainability and employee wellbeing often determines whether a job offer is accepted.
• Keeping young employees loyal means offering mental health support and opportunities for self-development.
• Traditional models of work and career growth designed for Generations X and Y no longer reflect the reality.

Policy Brief – Irena Krcháková

The analysis is in PDF under the link below.