Tourism is starting to return to pre-pandemic conditions in terms of visitor numbers, which in the case of the main Czech destinations, is linked to the problem of overtourism. At the same time, it appears that many visitors spend below average on their trips. In the future, attention should be focused on profitable markets.

• Each tourist area has its specific absorption capacity in terms of visitor arrivals, and a high intensity of tourists does not necessarily mean that Czech heritage is being appreciated gracefully.
• The model of simply maximizing visitor numbers is outdated.
• There is a need to focus on the segment of wealthier clientele from Austria, Ireland, Sweden, Estonia, and Belgium.

Analysis – August 2024, Martin Zeman

The full brochure is in PDF under the link below.